The Ford Explorer America concept showcases a new kind of utility for the vehicle customers have known and loved for years: even better fuel efficiency.

�Customers are smart. They value vehicles � the more efficient, the better,� said Jim Farley, Ford group vice president of Marketing and Communications. �Ford gets it.

�Innovative technologies can transform people�s favorite vehicles. Look at SYNC, the Ford system that connects people and their favorite portable devices, including media players and Bluetooth-enabled mobile phones, while in their vehicles.�

Technologies and engineering innovations help Explorer America concept deliver an approximately 20 to 30 percent fuel-economy improvement, depending on engine selection, while providing room for six and their gear as well as moderate towing and off-roading capabilities.

This smarter utility concept simplifies Ford Motor Company�s systems approach for delivering sustainable vehicles, specifically demonstrating:

Full Article with the new 2008 Ford Explorer America Concept and some incredible photos you can find here:

2008 Ford Explorer America Concept

It's good to see that Ford are concentrating their efforts on fuel efficiency. With a consumer shift towards reduced fuel consumption, it's going to become essential.

Fuel Efficieny in this day and age is a very important thing to consider when buying a vehical so it's great to hear Ford are taking this into account, especially with a vehical like an SUV which usually isn't all that fuel efficent.