Visual Identity
Identity
We ask that any organizations or Ford Leadership Forum programs use these identity standards for logos, promotional material, and informational messaging.
Logos
The Ford Leadership Forum logos include a primary logo, a secondary logo, and tertiary logo.
Incorrect Logo Usage
Color Palettes
Primary Palette
When representing the Ford Leadership Forum, the color Yale Blue should always be included in the design and should be the dominant color.
Yale Blue 
Hex #0D3B66
Uranian Blue 
Hex #BADEFC
Black
Hex #000000
WhiteHex #FFFFFF
Secondary Palette
The colors included in the secondary palette can be used to compliment the required Yale Blue color and the other Ford Leadership Forum primary colors.
Persian Red
Hex #41521F
Sunflower Gold
Hex #FFBA49
Dark Moss Green
Hex #C82E38
Light YellowHex #E3E2DE
Typography
Primary Font
Secondary Font
